Branding isn’t just about pretty logos and websites

Growing a coaching practice can be overwhelming. It can be so easy to get lost in finding your niche, spend all your time researching how to sell, and get sucked into other people’s ideas of what you should do to market your business.

Of course, you persevere. You ask other coaches which logo they like best, cobble together a website, and brace yourself for the dreaded question: What do you do? (Ugh.)

Brand coaching with me is all about exploring and aligning every aspect of who you are as a business and what you offer so your unique brilliance can shine through from a deep, soulful place. This gives you the clarity and confidence to stand in your power as a professional coach, speak passionately from your most authentic truth, and see your own path forward.

Once you feel this “click” of alignment, (and craft your visual and messaging elements to match the real you), generating momentum in your business gets so. much. easier.

Hi, I’m Rei.

I’m a Brand Coach and Consultant for Service-Based Entrepreneurs.

You know those artisanal chocolates with an unexpected mix of ingredients—a hint of cayenne, lavender, or even maple bacon? You hesitantly bite in and you’re like wow (pause), that’s SO unique, and perfect.

Well guess what? You’re not a regular ‘ol run-of-the-mill chocolate bar.

You and your business contain the same level of special, unique brilliance as a spicy Aztec dark chocolate with a hint of citrus.

I’m passionate about holding space for you to explore, connect, and align with your inner mix of beautifully curated gifts, and present it visually, like the exquisite work of art that it is.

This authentic expression of your true self will connect you to your tribe with ease.

As a Certified Professional Coach (and natural empath), I’m equipped to guide you through this fascinating, fun, and sometimes messy inner work.

Before becoming a Brand Coach, I worked at the forefront of the advertising industry for over 17 years as an Associate Creative Director / Art Director at major global advertising agencies in NYC. So I have the expertise to skillfully help you shape the visuals and key messages you’ll proudly share.

When you share your uniqueness in this way, you can go to a networking event, try your pitch, and it lands. You share your message, and have a much stronger chance of getting the gig. You feel aligned and connected to your own truth, and you have a professionally curated brand to set yourself apart from every other coach, and clearly communicate your value to others.

And the most important thing is, you’re able to make a difference in so many people’s lives, across the globe, for generations to come.

Want to hear the full story of how Gem Seven Studios came to be?

Get a peek into my winding, messy, journey, here.

Work With Me

Choose from the following solutions based on where you are in your journey. If you aren’t sure which is best for you, just ask!


Explore what makes you unique, so you can define your niche (in a way that finally feels right). Clarify what you do, who you help, how you help them, and shape the messaging to communicate it all, so you can connect to your ideal clients who’ll be thrilled to hire you.


Learn how to share your uniqueness in an outward-facing way as you connect the dots to the visual presentation of your brand. You’ll get to explore things like logo, typefaces, color, and photography, curated to the mission and purpose of your coaching business.


Already have a brand style guide which is in full alignment with who you are (or want to be)? Get done-for-you professionally designed branded materials which match your special sauce. You’ll finally have cohesive, authentic, and effective materials to excitedly share with others.

“So many a-ha moments. Mind-blowing. Seriously.”

After this incredible experience with Rei, I know how to take up space in the world, in a way that reflects me. I feel so much more connected to my business and really ready and able to launch.

– Elle Pendry | Professional Coach, ACC


Monthly ICF NYC Manhattan Evening CoachCafe

Next upcoming meetup: October 16, 2019

Explore what makes you unique, so you can define your niche (in a way that finally feels right). Clarify what you do, who you help, how you help them, and shape the messaging to communicate it all, so you can connect to your ideal clients who’ll be thrilled to hire you.

ICF NYC Business Basics Series | Brand Your Coaching Business: Essential Steps for Growth and Confidence Workshop

October 17, 2019, 6-8pm

Ignite the process of clarifying your brand as a coach, so you can market your business with intention, authenticity and confidence. Explore playful in-workshop exercises designed to inform your unique essence to start crafting your brand positioning statement.

Storytelling for Impact

November 2, 2019

The New School “is a new kind of university in New York City, one where scholars, artists, and designers come together to challenge convention and create positive change.” My workshop, Storytelling for Impact will be available to the Impact Entrepreneurship Initiative (IEI) students.

Post Coach School

6-Part Webinar Series Starts January 2020

Ok, you’re a certified coach. Now what? Get answers to some of the practical and emotional questions that come up once you start building your coaching business as a rookie, like how to find clients, the logistics of group coaching, choosing your niche, building your website, branding, and email list building.

“I know my worth. I feel free.”

Rei helped me discover a tool I didn’t know was missing—clarity. Since gaining clarity on what I do and what I offer, I feel authentic and genuine in my approach to things I’m working on. I’m clear on how to pitch my services.

Today, I have control over my schedule and work on my favorite types of projects. I know my worth. I feel free. And I stand confidently in my own business.

– Artesia Balthrop | TV and Film Producer

© 2019 Rei Perovic. All Rights Reserved. | Designed by Gem Seven Studio 
Photography by Clare Fisher Photography and Sheila Barabad Portrait Photography