Brand yourself from the soulful place of alignment for impact.

Growing a coaching business can be overwhelming. It can be so easy to get lost in finding your niche, spend all your time researching how to sell, and get sucked into other people’s ideas of what you should do to market your business.

Of course, you persevere. You ask other coaches which logo they like best, cobble together a website, and brace yourself for the dreaded question: What do you do? (Ugh.)

Brand coaching with me is all about exploring and aligning every aspect of who you are as a business and who you serve so your unique brilliance can shine through from a deep, soulful place. This gives you the clarity and confidence to stand in your power as a professional coach, speak passionately from your most authentic truth, and see your own path forward.

Once you feel this “click” of alignment, (and craft your visual and messaging elements to match the real you), generating momentum in your business gets so. much. easier.

“So many a-ha moments. Mind-blowing. Seriously.”

After this incredible experience with Rei, I know how to take up space in the world, in a way that reflects me. I feel so much more connected to my business and really ready and able to launch.

– Elle Pendry, Professional Coach, ACC

I’m a Brand Coach and Creative Director for Women Coaches, Consultants, and Purpose-Driven Professionals.

You know those artisanal chocolates with an unexpected mix of ingredients—a hint of cayenne, lavender, or even maple bacon? You hesitantly bite in and you’re like wow (pause), that’s SO unique, and perfect.

Well guess what? You’re not a regular ‘ol run-of-the-mill chocolate bar.

You and your business contain the same level of special, unique brilliance as a spicy Aztec dark chocolate with a hint of citrus.

I’m passionate about holding space for you to explore, connect, and align with your inner mix of beautifully unique gifts. And co-create ways to express your authentic brand that’s unforgettable and connect with your tribe with ease and excitement.

As a Professional Certified Coach (and natural empath), I’m equipped to guide you through this fascinating, fun, and sometimes messy inner work.

Before becoming a Brand Coach, I worked at the forefront of the advertising industry for over 17 years as an Associate Creative Director / Art Director at major global advertising agencies in NYC. So I have the expertise to skillfully help you develop your brand you’ll proudly share and embody.

When you invest in your branding, the clarity you gain will help you stand in your truth. Your alignment will help create a flow of inspired actions and opportunities. And you’ll have professionally curated branded materials to set yourself apart from every other professional.

And the most important thing is, you’re able to make a difference in so many people’s lives, creating waves of ripple effects.

Want to hear the full story of how Gem Seven Studios came to be? Get a peek into my winding, messy, journey, here.

If you’re curious about working with me, contact me and we’ll have a chat about how I can help you with your need. Or you can learn more by visiting the Work with Me section.

“Working with Rei is like a guidance journey inward to help you identify the language that best describes your talents, passion, intent, and contribution as an entrepreneur.”

I was not happy with my website, which felt pretty generic. I knew the category of coaching I wanted to focus on but wasn’t sure about my particular niche and brand and how to better articulate my contribution to this space. I’ve “interviewed” other website designers or people who help you with your copy, but I felt it wouldn’t have meaning or depth without feeling grounded in who I am as a coach. Working with Rei is like a guidance journey inward to help you identify the language that best describes your talents, passion, intent, and contribution as an entrepreneur. Rei has the tools, temperament, language, context, and compassion for the clients she supports.

Tanea Flanders, MA, PCC, Leadership Coach at Design You Coaching

Which one resonates with you?

Different types of branding work are needed depending on where you are in your business development. Choose from what resonates with you below. You can also learn more about my branding process here.

Ready to Get Crystal Clear

About Who You Are as a Business

You’ve been serving clients for a while now, and you’re good at what you do. It’s been busy working in your business (which can get overwhelming at times), and you’re starting to crave a sense of focus and clarity.

If you’re ready to build your brand with intention, but feel muddy about who you are, the infamous niche question, and what makes your brand unique, start here.

Ready to Authentically Express

Your Unique Brand Essence

You know who you are as a brand and can articulate it with crystal clarity (yay!). But your brand’s expression – whether it’s your website or branded materials – isn’t doing you justice. Or it’s time for you to rebrand.

If you’re ready to express your unique brand essence and have cohesive and effective materials to excitedly share with others, but need expert guidance, start here.

Ready to Take the Next Step,

but Not Sure Where to Start?

You know it’s essential to build your brand to develop your business. And you value working with a pro and investing in your business, instead of spending endless hours trying to figure it all out on your own.

If you’re ready to get to work on your brand (personal or professional), but not sure what your next steps are, book your free 30-min Clarity Call to jumpstart your process.

Translates into more connections and potential clients.

Before I worked with Rei I felt I wasn’t clear on my brand or message. After working with her I’m going out and presenting a very unique and compelling idea and people are engaging with me! I feel very confident about what I do and what I offer now which translates into more connections and potential clients. Also, I learned a lot about myself and what I stood for in the process. Rei made this whole experience illuminating and fun. I can’t wait to continue to express my unique brand to the world!

– Cristina DiGiacomo, M.S., Practical Philosopher, Founder of MorAlchemy


Growing a coaching business can feel isolating to work on our own. Part of my vision has been cultivating fun communities where we get to bring our authenticity and vulnerability and connect meaningfully. At ICF NYC, I co-facilitate CoachCafe meetings for the member coaches every month. Come join to meet like-minded coaches to receive and give support.

Gem Seven Facebook Group

Authentic Branding
for Women Coaches + Consultants

ICF NYC Lunchtime CoachCafe
First Wednesday of Every Month | 12 – 1pm

Theme: Sharing Cross-Cultural Experience

Gem Seven Studio Logo

Site Designed by Gem Seven Studio

Photography by Clare Fisher Photography



© 2022 Rei Perovic, LLC. All Rights Reserved.