This is where all the elements of your cohesive brand start to take shape!
After aligning to the inner mix of your unique gifts in Brand Foundation, it’s time to connect the dots to the visual presentation of your brand. You’ll get to explore things like logo, typefaces, color, and photography, curated to the mission and purpose of your coaching business.
You’ll leave with an understanding of why and how you’ll choose each element of your brand. So in other words, why you chose red (or not). Which type of logo might be best for your business, and which mix of archetypes represents you best (and is completely un-copy-able by any other coach).
You’ll be well equipped to craft your brand, DIY-style, and articulate your needs to any designer you choose. And you’ll be well on your way to fully branded materials that actually match the quality of your coaching.
Brand Expression is offered exclusively as an in-person intensive, basically 2 half days in NYC, where you’ll get to explore with Rei in a structured, yet playful way. Yep… Break out the “crayons” and play with alllll Rei’s branding tools. Gain a nuanced understanding of your brand to craft materials you’ll be proud to share.
Curious about scheduling a brand intensive?
“The flow of content and questions really helped me to open up, get creative, and explore.”
Coming into this intensive, I wanted to gain clarity on my brand look and feel, and create a cohesive brand overall. For me, this included my logo, font, color, and photography.
The flow of content and questions really helped me to open up, get creative, and explore. I really appreciated the work we did to distinguish me from my brand.
I feel great about the colors we chose and am excited to see the logo and templates. I’m walking away with a clear, cohesive way to communicate my brand, Adept Flow.
– Marsha Prospere | Executive Coach at AdeptFlow
“The brand personality was so fun!”
I hadn’t realized how much I liked off-beat and glitter! Bring on the wardrobe change :)”
– Elle Pendry | Professional Coach, ACC