You put a lot of heart, sweat, and resources into your current business cards, website, and logo. While this foundation has served you well… you have the unsettling feeling it’s not really you anymore, and it’s not connecting with clients in the way you’d like.
And this can be a tough pill to swallow.
Because that first go was a lot of work, and doing it all again feels exhausting.
The important thing you missed (which many coaches do) is making sure each element of your brand is connected to the true, unwavering identity of your business. Which is often tough to uncover on your own.
So, you likely made surface-level choices which ultimately won’t stick—with you, or your audience—for the long term.
If you’re willing to take your business (even more) seriously…
In the professional branding process, you’ll get to explore, connect, and align with your inner mix of perfectly curated gifts, and then present it visually…
From this centered place, you’ll have the clarity and confidence to stand in your power as a professional coach, speak passionately from your most authentic truth, and see your own path forward.
You’ll get to take about 85% of the frustration of switching, and re-switching gears and put it right in the trash bin. (Phew). Lighter, right?
Why work with Rei?
The process of exploring the real you, the meaning behind your business, and the connection and alignment of your inner and outer expression can sometimes be winding and messy!
As an Internationally Accredited Professional Coach, I have the skills and tools to tailor the experience to your values and beliefs. And facilitate your unfolding in a nurturing, insightful way. So you can step away from the stress of building a brand, and actually discover the fun and joy in the process!
Unlike designers who will work with a color because it’s beautiful, the work I do is much different. After exploring and connecting with the true meaning behind your business, we’ll choose colors, typefaces and all aspects of your brand with great intention.
We’ll choose each of these elements based on the psychology of the element and how well it expresses the core identity of your business. When your entire brand is created with this type of intention, you’ll feel much more connected to your business and ready to launch, from a centered, aligned place.
From working at the forefront of the advertising industry for over 17 years as an Associate Creative Director / Art Director at major global advertising agencies in NYC, I’m fully equipped to manage and tailor all aspects of your brand exploration and expression so you can take up space in the world in a way that reflects you, beautifully.
“Rei’s coaching produces results!”
I’d been procrastinating for months on my goal of starting a new Public Access TV show. After working with Rei, I was able to move forward the same day and now have my show on the air!
– Katie Augustyn | Spiritual Head of Transformation Center CT
If branding isn’t just about pretty logos and websites, then what is it, really?
Here’s a visual of all the elements that make up your brand. Through our work, each of these elements will be connected and aligned to the true meaning of your business. Each of these elements will also be intentionally connected to each other, and then expressed with images and words that match your unique brand personality. From this place, you’ll get to share your message, and connect to your tribe, with confidence.
The white center of the circle is the core of your brand. Specifically, what makes you unique as a business, who you help, and how you help them.
As you look to the next circle, you’ll see brand mission, brand voice, brand story, etc. As the (white circle) core of your brand takes shape, we’ll explore and incorporate any of these elements which apply to your business as you progress in the Brand Foundation experience.
In the Brand Identity circle, you start to create and define your logo, typefaces, photography, etc.—really any of these elements which apply to your business. Ideally, you’ll define these with authenticity and consistency, uniquely tailored to your brand. We’ll explore and understand how these elements can take shape for you, specifically, in Brand Expression.
In the outer Brand Application circle, this is where you start to share your brand. This is your touchpoint with your audience. This is where you connect with your tribe, using your elements from the Brand Identity circle. To be clear, you won’t create every single one of these pieces. Just the ones which beautifully suit your business. And as always, you’ll shape them in a way that’s uniquely aligned to your brand. Gem Seven Studio offers a custom done-for-you package for select elements.
Overall, the two innermost circles, these are the soul of your brand. The outer two are the “clothes.” It’s important to clarify the two inner circles first, because they inform all the outer pieces!
Without defining your core identity first, your brand can get disjointed. Piecemeal. And ever-changing. Like a teenager trying to find their identity—goth one minute, boho chic the next, and preppy by next week. And while this might have been appealing at 15, it doesn’t instill a ton of trust when you’re building a professional coaching business. Plus, the added insecurity, fumbled words, and cost of significant wardrobe (erm, branding element) changes are no fun, alongside the beautiful chaos of entrepreneurship.
But when you start with the inner circle, interweave the second circle, and shape Brand Identity and Brand Application elements to match, your entire brand becomes cohesive, authentic, and effective.
You convey authenticity and professionalism, and clients trust you. You feel confident sending every intentionally designed proposal. You go to a networking event, try your pitch, and it lands. You share your message, and have a much stronger chance of getting the gig. You feel aligned and connected to your own truth, and you have a professionally curated brand to set yourself apart from every other coach, and clearly communicate your value to others.
And the most important thing is, you’re able to make a difference in so many people’s lives, across the globe, for generations to come.